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Company Overview

FirstFin Africa Direct is a non-deposit taking lending organization which was formed with the sole purpose of bridging financial loan gaps for the SME and Salaried borrowers.
How do we bridge the financial gap? We lend to deserving customers that may not necessarily be formally banked and who may or may not traditionally meet the rigors of the banking industry.

Financial sector outlook

The Kenyan economy has registered consistent growth over the last decade primarily driven by the SME and Corporate sectors. This means that for business and job creation, the fundamental factor has been access to credit and hence the need for our lending service.
The outlook for the future is that the country is maintaining the same growth trajectory driven by infrastructure and access to investment capital through lenders.
This means more jobs through the SME sector and FDI, which ultimately points to more demand for credit. Our aim is to help meet these demands.

Our Value Proposition

  1. Customer Satisfaction
  2. Flexibility away from mainstream banking and saccos
  3. Easy application process
  4. Cash in 24 hours
  5. Financial Advice